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Integrating Cultural Perspectives

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RESEARCH
We are committed to evidence-based practice and research lies at the heart of our identity at Pharos. We use the latest academic research with industry survey data to develop effective, useful and relevant intercultural and organisational interventions. We design research studies at the request of our clients to diagnose problems, investigate issues and develop best practices. Our research is credible, practical and useful. Literature reviews, needs assessments and diagnostics are standard tools in our work. In addition to designing and carrying out research projects on behalf of our clients, our research centre conducts internally-sponsored proprietary research to maintain the high quality of our services.


Client-commissioned Research
We conduct confidential client research into the cultural and organisational factors that influence the effectiveness of individuals, teams and organisations working internationally. In partnership with clients, our experienced researchers define the scope, culturally-appropriate methodology, timeline and deliverables of each research project. Examples of client-commissioned research projects include:

Best Practice Studies: Studies of best practice in international career management, talent development and retention, expatriation and repatriation, promotion and development of female managers, and post-merger cultural integration.

Organisational Culture Assessments: Various studies to identify the core values and key practices of companies, with analysis made of differences and similarities between business units, functions and geographies.

Global Platform for Financial Control: Global study to assess work values, principles and processes in the Financial Control function, and how these can be harmonised in a global organisation.

American-European Teamworking Effectiveness: Research into the cultural and organisational issues that impact the effectiveness of multicultural teams in an American-European company.

European Female Managers: Research to identify cultural and organisational factors influencing the success of female managers in nine countries of the European Union.

Cultural Influences on Outsourcing Effectiveness: Longitudinal study identifying critical cultural factors that influence effectiveness of Indian Business Processes Outsourcing contracts.

Organisational Culture Assessment in Eastern Europe: Comparative study of organisational cultural values and practices of Eastern European subsidiaries of a global corporation.

Geographically-Dispersed Teams: Investigation of enablers and barriers to effective collaboration in geographically dispersed teams of a global organisation.

European Diversity Issues: Identification of the key diversity issues in European and Middle Eastern operations of a global organisation, and the requirements for culturally differentiated approaches.

Attrition of High Potential Employees: Investigation of causes of attrition among high potential employees in Asia, and measures to remedy this.

Optimising Global Mobility: Study to determine if the right candidates are choosing the right international assignments at the optimal time for their careers and for the organisation, and how optimisation can be achieved in a global environment.


Pharos Proprietary Research
We regularly conduct proprietary internal research, using rigorous quantitative and qualitative methodologies, to build multicutural databases and develop deeper understanding of current intercultural issues in business. As well as using them in our consulting and training, we share research findings through research reports, academic publications, conference sessions, and client presentations. Examples of internal research include:


Trustworthiness Across Cultures:
This on-going study focuses on interpersonal trust in organisations, and compares the criteria used for judging co-workers' trustworthiness across cultures. Currently the database allows comparison of managers' criteria between Europe, Asia and North America.

Respect Across Cultures: This survey and interview study examined factors leading to the formation of respect across cultures. It investigated the behavioural manifestations of respect towards others, and the factors that led to the loss of respect for others.

Challenges of Women in International Business: This qualitative study examined the challenges facing women in the European workforce, and compared men and women's perceptions of advancement barriers. The findings have been used to shape our Women in Management Training Programmes.

Stressors on Expatriate Couples: This on-going study seeks to identify the critical stressors experienced by expatriate couples while on assignment, and how these can be reduced.



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